Rochester Jazz Festival
Design simplicity and visual clarity help concertgoers navigate the multitude of acts at this international jazz festival.
The central design piece for this annual music festival is an extensive printed schedule of shows and venues. A grid-based, functionalist design makes the calendar visually appealing and easy to use.
Project scope: Logo and integrated collateral design. Art direction by Massimo Vignelli, in conjunction with the Vignelli Master Designer Workshop at RIT's Vignelli Design Center. Typeface family: Futura.